Press releases & media statements
Written in news structure—not marketing structure—so editors can run them with minimal rewriting, in the languages each outlet publishes in.
Your news, in the hands of journalists who will actually run it.
Rechner is a Petaling Jaya-based media relations team working across Malaysia’s Chinese, English and Malay press—built on more than 15 years inside the media industry.
From a single well-placed feature to an ongoing media programme, we craft the narrative, find the right journalists and report on the coverage you earn.
Earned, not bought
Advertising is what you say about yourself. PR is what others say about you.
An advertisement is space you pay for. Editorial coverage is space a journalist decided your story deserved—which is exactly why readers, investors, regulators and prospective partners weigh it differently.
That difference cannot be purchased. It has to be earned with a story that stands up to editorial judgement, offered to the right journalist, at a moment when it is genuinely newsworthy.
What earned coverage builds
- Third-party credibility
- Search visibility that lasts
- Investor & partner confidence
- Recruitment appeal
- Category authority
- A record that outlives the campaign
- Goodwill before you need it
When to call a PR team
The moments when getting the message right matters most.
Some are planned months ahead. Others arrive with no notice at all. Both benefit from having the relationships already in place.
- 01
A launch or milestone
A new product, funding round, office, partnership, appointment, expansion, award or anniversary that deserves more than a social media post.
- 02
Entering the Malaysian market
A regional or international brand that needs local editorial credibility and an introduction to the journalists who cover its category.
- 03
Nobody knows you exist
Solid business, real customers, no public profile—and competitors with weaker offerings appearing in the press instead.
- 04
A difficult situation
A complaint gone public, an operational incident, a regulatory question or a viral post that needs a calm, consistent and immediate response.
- 05
Leadership visibility
Founders and executives who should be quoted as category experts rather than only appearing in company announcements.
What we do
The full media relations remit, handled end to end.
You should not need one agency to write the release, another to pitch it and a third to run the press conference.
Media pitching & placement
Matching your story to specific journalists and desks across Chinese, English and Malay outlets, then managing the follow-up until it runs.
Press conferences & launch events
Media invitations, run-of-show, press kits, spokesperson briefing, on-the-day coordination and post-event follow-up with attending journalists.
Crisis communications
Holding statements, response strategy, message discipline across channels and direct handling of media enquiries while the situation develops.
Spokesperson & media training
Preparing your leadership for interviews, doorstops and difficult questions—including what not to say and how to return to the point.
Media monitoring & reporting
Tracking published coverage, reach and share of voice, reported in terms your leadership team can act on.
How we work
Find the story. Place it properly. Show what it produced.
Most announcements are not news in their raw form. The work is finding the angle a journalist can justify to their editor.
- 01
Discover
Understand the business, the audience and the announcement, then identify the angle that gives an editor a reason to publish.
- 02
Pitch
Match the story to the right journalists and desks across the tri-lingual media landscape, tailored per outlet rather than mass-blasted.
- 03
Secure
Manage the relationship from first pitch to published coverage—interviews, materials, clarifications, images and deadlines.
- 04
Report
Deliver coverage reports with publications, reach and share of voice, so PR stops being a black box.
A worked example
A funding announcement that could have been one paragraph.
A company raising capital has news. But “Company raises funds” is not, on its own, a story most editors will prioritise. The angle is.
- 01Identify what the round actually signals—category growth, a hiring plan, a market gap being addressed
- 02Build the release around that angle, with data and quotes that support it
- 03Prepare the founder for interviews on the wider trend, not only the transaction
- 04Offer business desks the exclusive interview; offer trade press the technical detail
- 05Follow up in each language, with materials suited to each outlet
- 06Report the resulting coverage, reach and the queries that followed
What it produces
Coverage is the output. Credibility is the outcome.
Media relations does its most valuable work in the background, long before anyone is ready to buy from you.
Third-party validation
A journalist writing about you carries weight no self-published claim can match—particularly in regulated or high-consideration categories.
Search results that hold up
Reputable outlets rank well and stay online. Editorial coverage keeps working long after a campaign budget has been spent.
Sales conversations that start warmer
Prospects who have already read about you spend less time being convinced that the company is real, established and worth the meeting.
Readiness when something goes wrong
Existing relationships and a prepared spokesperson make the difference between shaping a story and reacting to it.
Access across three language markets
Coverage in Chinese, English and Malay outlets reaches audiences that a single-language strategy leaves out entirely.
Clarity on what worked
Coverage reporting shows which angles, outlets and spokespeople actually earned attention, so the next announcement lands better.
Malaysia’s media landscape is not one audience.
Chinese-language media
Its own outlets, news values, deadlines and reader expectations—often the strongest channel for business and community trust.
English-language media
Business, financial, technology and lifestyle desks reaching corporate, investor and regional audiences.
Malay-language media
National mainstream reach with distinct editorial priorities, particularly for policy, public interest and consumer stories.
One story, three treatments
The same announcement is framed, translated and pitched differently for each, because a direct translation rarely lands the same way.
Why Rechner
We have sat on the other side of the pitch.
More than 15 years inside the media industry
We know how newsrooms decide what runs, what gets cut and why most press releases are deleted within seconds of arriving.
Genuinely tri-lingual
Chinese, English and Malay media are handled by people who work in those languages—not routed through translation as an afterthought.
We tell you when it is not a story
Pitching non-news costs you the relationship. If an announcement needs a stronger angle or better timing, we say so before we send it.
PR connected to everything else
Coverage sends people to your website, feeds your social channels and supports your sales team. We plan for where the attention lands.
Reporting without the vanity metrics
Publications, reach and share of voice—reported honestly, including the pitches that did not convert.
Technology & architecture
Relationships, not distribution lists.
Anyone can buy a media database and send a thousand emails. That approach produces almost nothing, and it slowly makes every future pitch less welcome.
We work from maintained relationships with specific journalists and desks, and we pitch selectively—because a reporter who trusts the source opens the next email too.
A pitch is only as good as the relationship it arrives through.
Crisis communications
The first hour sets the tone for everything after it.
When something goes wrong, silence is read as guilt and improvisation is read as panic. We help prepare holding statements, agree the facts, brief the spokesperson and manage incoming media enquiries.
Respond early. Say only what you can stand behind. Keep every channel consistent.
A realistic expectation
No agency can guarantee coverage.
Editorial decisions belong to editors, and any agency promising guaranteed placement is describing advertising, not PR. What we can commit to is the quality of the story, the relevance of the targeting and the discipline of the follow-up.
What makes a good first engagement?
PR compounds. A single release into a cold media landscape rarely performs as well as the third one, once journalists recognise the name and trust the source.
The strongest starting point is usually a genuine upcoming milestone, supported by a plan for staying visible between announcements.
A strong media story usually has
- Genuine news value
- A clear timing hook
- Data or a concrete example
- An available spokesperson
- Relevance beyond your own customers
- Images or assets ready to use
- A reason this outlet’s readers should care
Frequently Asked Questions
What does a PR agency actually do?
A PR agency develops your story, writes press materials, identifies and pitches the right journalists, manages media relationships, handles press events and crisis response, and reports on the coverage earned. Rechner covers all of these across Malaysian Chinese, English and Malay media.
What is the difference between PR and advertising?
Advertising is paid space you fully control. PR is earned editorial coverage a journalist chose to publish, which carries greater third-party credibility but cannot be guaranteed or controlled in the same way.
Which media outlets does Rechner work with?
We work with local mainstream Chinese, English and Malay outlets across Malaysia, drawing on more than 15 years of media industry experience to reach the specific journalists and desks that cover each client’s category.
Can you guarantee that our story will be published?
No, and no PR agency honestly can—editorial decisions belong to editors. What we can control is the strength of the angle, the accuracy of the targeting and the persistence of the follow-up, which is what makes coverage likely.
How much does PR cost in Malaysia?
It depends on whether you need a one-off announcement, an event, or an ongoing monthly media relations programme, and on how many language markets are involved. We quote after understanding the scope and objectives.
Do you handle crisis communications?
Yes. We provide crisis communications support, holding statements, spokesperson preparation and reputation management, so your brand has a clear and consistent voice when it matters most.
Can you organise press conferences and launch events?
Yes. We plan and manage press conferences and corporate or product launches end to end, including media invitations, press kits, run-of-show, spokesperson briefing and follow-up coverage.
Do you write press releases in Chinese and Malay?
Yes. We produce media materials in Chinese, English and Malay, written for each market’s news conventions rather than translated word-for-word from a single English original.
How do you measure PR results?
We track published coverage, publication reach and share of voice, and deliver regular reporting so you can see exactly what the PR investment produced.
Is PR only worth it for big announcements?
No. Ongoing media relationships pay off most when you are not launching anything—consistent, low-key visibility is what makes the big announcements land harder when they come.
How long before we see coverage?
A timely, well-targeted announcement can appear within days of distribution. Building a reliable media profile, where journalists approach you for comment, typically takes several months of consistent activity.
Related work
Related service
Coverage brings people to you. Then what do they find?
Content Strategies keeps the story consistent across your own channels, so the audience earned media sends you finds something worth staying for.
Have something to announce?
Tell us what is happening.
Share the announcement, the timeline and who you need to reach. We will tell you honestly whether it is a story, which outlets are worth approaching and how we would position it.