Zetrix AI

Zetrix AI — formerly MY E.G. Services Berhad, widely known as MyEG — operates across artificial intelligence, blockchain, digital identity and digital public infrastructure, with initiatives spanning Malaysia, ASEAN and international markets. Zetrix is the company’s blockchain platform. Rechner Media has been its communications partner since 2021.

With highly technical products, strategic partnerships and new developments emerging regularly, the challenge is not simply getting information out. It is communicating each story in a way that is clear, credible and relevant to different audiences — from journalists and investors to businesses, policymakers and the wider public.

Rechner Media supports Zetrix AI in shaping these narratives and strengthening how the company communicates its technology, business direction and regional ambitions.

Our team works closely with Zetrix AI on ongoing public and media relations, from identifying the right story angles to preparing announcements and engaging relevant media.

That covers press releases, media outreach, interview opportunities, spokesperson talking points and Q&As, and communications support around major corporate, technology and partnership announcements.

With our experience across Malaysia’s English, Bahasa Malaysia and Chinese media landscape, we also adapt stories for different publications and audiences rather than taking a one-message-fits-all approach.

For every announcement, we look beyond the technical development itself to find the bigger story behind it — connecting a new product, partnership or infrastructure development to the business, economic or societal issue it addresses. That gives journalists a clearer reason to understand, discuss and cover the story.

Emerging technologies become difficult to communicate when the conversation is dominated by technical terminology. We help Zetrix AI translate complex subjects into messaging that explains not only what the technology does, but why it matters.

The work covers topics ranging from agentic AI and blockchain infrastructure to digital identity, digital trust and cross-border applications.

We also develop supporting content for media interviews, thought leadership and executive communications, keeping key messages clear and consistent across different conversations.

Our ongoing collaboration with Zetrix AI is focused on building stronger, more consistent communications around the company’s evolving AI, blockchain and digital infrastructure initiatives.

Combining media relations with strategic content development, Rechner Media helps Zetrix AI communicate complex developments with greater clarity, strengthen its positioning in key industry conversations, and bring important company milestones to the attention of relevant media and stakeholders.