Social media strategy & management
Channel selection, content planning, community management and publishing across Meta, Instagram, TikTok, LinkedIn and Xiaohongshu where relevant.
Campaigns measured by what they return, not what they reach.
Rechner plans and runs digital marketing across the channels your customers actually use—organic social, paid social, search, influencer and marketing automation—with creative and media buying handled in-house.
Every campaign is built around a defined business objective, then optimised against real performance data rather than assumptions.
The real question
Impressions are not the point. What happened next is.
A campaign can reach hundreds of thousands of people and produce nothing. Another can reach a fraction of that and fill a sales pipeline. The difference is rarely budget—it is whether the targeting, message and landing experience were built around a specific action.
We plan backwards from that action. What should someone do, who is that person, where do they already spend attention, and what would make them take the next step today rather than eventually?
What we optimise towards
- Qualified enquiries
- Cost per lead
- Conversion rate
- Return on ad spend
- Booked appointments
- Purchases
- Retention & repeat purchase
Common situations
The reasons businesses usually come to us.
Most are not starting from zero. Something is running—it is just not producing what it should.
- 01
Spend is rising, results are not
Ad budgets keep increasing while leads stay flat, and nobody can explain which part of the funnel is leaking.
- 02
Posting without a strategy
Social accounts are active but purposeless—content goes out on schedule and no one can say what it is meant to achieve.
- 03
Leads arrive, but the wrong ones
Volume looks healthy while the sales team spends its time disqualifying enquiries that were never a fit.
- 04
A launch with no plan behind it
A new product, outlet or market with a date set and no coordinated campaign to make anyone aware of it.
- 05
Reporting nobody can act on
Monthly decks full of reach and engagement figures that never answer whether the marketing is making money.
What we run
An integrated programme, not disconnected tactics.
Channels perform better when they support each other—paid amplifies what works organically, and search captures the demand the rest creates.
Paid social advertising
Campaign structure, audience building, creative testing and budget management across Meta, TikTok and LinkedIn ads.
Paid search advertising
Google Ads campaigns targeting high-intent search terms, with negative keyword discipline and landing pages built to convert.
Campaign planning & creative direction
The concept, message and creative assets behind a launch or seasonal push, produced by our in-house design and video team.
Influencer & partnership marketing
Identifying and managing creators whose audience genuinely overlaps yours, including briefing, deliverables and performance tracking.
Marketing automation
Connecting campaigns to follow-up—lead routing, nurture sequences and CRM handoff so enquiries do not go cold in an inbox.
How we work
Audit, plan, launch, then keep moving budget towards what works.
The first version of a campaign is a hypothesis. The value comes from what we learn in the weeks after it goes live.
- 01
Audit
Review existing channels, past campaign performance, audience data, competitor activity and the analytics setup itself.
- 02
Plan
Define the objective, audience, channel mix, message, budget allocation and the specific metrics that will judge success.
- 03
Launch
Produce creative and copy in-house, build the campaigns, verify tracking, then go live with structured variants to test.
- 04
Optimise
Review performance continuously, cut what is not converting, scale what is, and refresh creative before fatigue sets in.
A worked example
When the ads were fine and the form was the problem.
A campaign underperforming on cost per lead is not always a targeting problem. Often the spend is doing its job and something after the click is not.
- 01Confirm tracking is accurate before drawing any conclusion from the data
- 02Compare click-through rate against conversion rate to locate where the drop happens
- 03Review the landing page for load speed, message match and form length
- 04Test a shorter form and a WhatsApp option alongside it
- 05Re-allocate budget to the audiences and placements that convert, not those that click
- 06Report the change in cost per qualified lead, not cost per click
What you get
Marketing that a finance team can also follow.
Clear objectives, honest reporting and a budget that keeps moving towards whatever is producing returns.
Strategy before spend
A documented plan covering audience, channel mix, message and budget, so the campaign is not assembled ad-hoc each month.
In-house creative
Design, copy and video produced by the same team running the media buying—so what gets made suits where it will run.
Proper measurement
GA4, Tag Manager and platform pixels configured and verified, with conversion events that match real business actions.
Reporting you can act on
Regular reports covering reach, cost per lead, conversion and return on spend, with clear recommendations for what changes next.
Faster iteration
Creative refreshes, audience tests and budget shifts happen within the cycle rather than waiting for a quarterly review.
One team across channels
Social, search, influencer and automation coordinated together instead of three vendors optimising for their own metric.
Choosing the channel mix.
Search captures existing demand
People already looking for what you sell. High intent, immediate, and limited by how many are searching.
Social creates demand
Reaching people before they are looking. Larger audiences, longer consideration, more dependent on creative.
Influencer borrows trust
Useful where the purchase depends on recommendation, and wasteful where the audience overlap is superficial.
Most businesses need a mix
Search alone caps out at existing demand. Social alone struggles to convert. The right ratio depends on your category and margins.
Why Rechner
Strategy, creative and media buying under one roof.
We do not separate strategy from execution
The people planning the campaign are the people running it, so insight from the ad account reaches the creative brief directly.
Creative is produced in-house
Our design and videography team makes the assets, which means faster refreshes and no dependency on outsourced production schedules.
We check the tracking first
A surprising number of underperforming accounts are actually mis-measured. We verify the data before optimising against it.
Communications background
Our PR roots mean campaign messaging is written to persuade, not just to fill a template—and it stays consistent with your earned media.
We flag when paid is not the answer
Sometimes the constraint is the offer, the landing page or the follow-up process. Spending more on ads would only surface the problem faster.
Technology & architecture
Platforms we work across.
Campaign delivery typically runs through Meta Ads, Google Ads, TikTok Ads and LinkedIn Ads, with measurement in GA4, Google Tag Manager and Search Console.
Automation and lead routing can connect to your CRM, website forms, WhatsApp and email platform, so an enquiry reaches a person while it is still warm.
The channel mix follows the audience and the objective—never the other way around.
Organic and paid
They are not alternatives.
Organic social builds the credibility that makes paid ads believable, and paid amplifies the organic content that already proved it can hold attention. Running one without the other wastes the advantage of both.
Test organically. Scale what earns attention. Retarget the people who engaged.
An honest note on results
Performance depends on more than the campaign.
Pricing, product-market fit, sales response time and competitor activity all affect what a campaign returns. We can optimise targeting, creative and spend—and we will tell you when the constraint sits somewhere we do not control.
Where should you start?
You do not need every channel running at once. A focused campaign against one clear objective produces cleaner data and a faster read on what works.
Start with the offer that already converts best, put proper measurement behind it, and expand once you know your real cost per acquisition.
Before launching, we confirm
- The specific action being optimised
- Who the buyer actually is
- What happens after a lead comes in
- That tracking fires correctly
- The landing experience matches the ad
- A realistic test budget and duration
- How success will be judged
Frequently Asked Questions
What does a digital marketing agency do?
A digital marketing agency plans and runs campaigns across online channels—social media, paid advertising, search, influencer and email—then measures and optimises them against business objectives. Rechner handles strategy, creative production and media buying together.
Which platforms does Rechner manage?
We manage campaigns across Meta (Facebook and Instagram), Google Ads, TikTok and LinkedIn, selecting the mix based on where your specific audience spends time rather than running all of them by default.
How much should I budget for digital marketing in Malaysia?
It depends on your category, competition and objective—ad spend and management fees are separate considerations. We recommend a test budget large enough to produce statistically meaningful data, then scale based on the cost per acquisition it reveals.
Do you handle both organic and paid marketing?
Yes. We manage organic social content and community management alongside paid social and search advertising, so both efforts reinforce each other rather than running in isolation.
How long before a campaign shows results?
Paid campaigns generate data within days and usually need two to four weeks of optimisation to reach a stable cost per lead. Organic social and brand-building work compounds over months rather than weeks.
Do you produce the creative, or do we supply it?
We produce it. Our in-house design and videography team creates the graphics, video and copy, which keeps creative refreshes fast and consistent with the campaign strategy. We can also work with assets you already have.
How do you report on campaign performance?
You receive regular reports covering reach, engagement, cost per lead, conversion and return on ad spend, along with clear recommendations on what we are changing next and why.
Can you work with our existing marketing team?
Yes. We often work as an extension of an in-house team—taking on media buying, creative production or strategy where the internal capacity or specialisation is missing.
What is the difference between digital marketing and SEO?
SEO focuses specifically on earning unpaid visibility in search results over time. Digital marketing is broader, covering paid advertising, social media, influencer and email alongside search. The two work well together and we offer both.
Related work
Related service
Want visibility that does not stop when the budget does?
SEO & SEM builds organic search presence alongside paid campaigns, so you keep earning traffic between pushes.
Running campaigns that underperform?
Show us the account.
Share what you are running now, what it costs and what it returns. We will review the setup, identify where the spend is leaking and recommend what we would change first.