Technical SEO
Crawlability, indexation, site architecture, Core Web Vitals, mobile usability, canonical tags, sitemaps, redirects and structured data.
Be found when someone is already looking for you.
Rechner combines technical and content-led SEO with performance-based paid search—so you earn visibility that compounds while capturing high-intent demand immediately.
Increasingly that means being readable by AI assistants and answer engines too, not only by traditional search crawlers.
Two clocks
SEO compounds slowly. SEM starts today. Most businesses need both.
Search engine optimisation earns unpaid rankings by making your site technically sound, genuinely useful and clearly structured. It takes months, and the visibility keeps working after the work stops.
Search engine marketing buys placement for chosen keywords. It starts producing traffic the day it launches, and it stops the day the budget does. Run together, paid covers the gap while organic builds underneath it.
What a search programme covers
- Technical health
- Keyword & intent research
- On-page optimisation
- Content that answers real queries
- Local & map visibility
- Paid search campaigns
- Conversion tracking
Signals something is wrong
The symptoms we are usually called in for.
Search problems tend to show up as business problems long before anyone looks at an analytics dashboard.
- 01
Invisible for your own category
You rank for your company name and almost nothing else—so you are only found by people who already knew you existed.
- 02
Traffic that never converts
Sessions look healthy while enquiries do not move, usually because the traffic is arriving on the wrong intent.
- 03
Rankings dropped after a redesign
A rebuild or migration went live without redirect, URL and metadata planning, and the previous visibility went with it.
- 04
Competitors above you everywhere
Smaller or newer competitors consistently outrank you on the terms that matter most to your sales pipeline.
- 05
Not appearing in local results
Nearby customers searching for your service see other businesses in the map pack while yours is missing or incomplete.
- 06
Ads costing more each quarter
Cost per click keeps climbing because paid search is carrying all the demand that organic should be sharing.
What we do
The technical work, the content work and the paid work.
Rankings are the by-product of a site that loads well, answers the query properly and gives search engines a clean structure to interpret.
Keyword & intent research
Identifying the terms your customers actually use—and separating research intent from buying intent so each page targets one job.
On-page optimisation
Titles, meta descriptions, heading hierarchy, internal linking, content depth and page structure aligned to the target query.
Local SEO
Google Business Profile setup and optimisation, NAP consistency, local landing pages, categories, photos and review strategy.
Google Ads & paid search
Campaign structure, keyword match strategy, negative keywords, ad copy testing, bid management and landing page alignment.
Conversion tracking & reporting
GA4, Search Console and Tag Manager configured properly, with form, call and WhatsApp conversions tracked as real events.
How we work
Fix the foundations before chasing rankings.
Optimising content on a site search engines struggle to crawl is wasted effort. We work in the order that produces compounding returns.
- 01
Audit
Assess technical health, current rankings, indexation, site speed, content coverage, backlink profile and competitor positioning.
- 02
Optimise
Resolve technical blockers, restructure information architecture and improve on-page content around researched keywords.
- 03
Campaign
Launch paid search against high-intent terms to generate demand immediately while organic work takes effect.
- 04
Track
Report rankings, traffic, and conversions monthly, then reprioritise based on what the data shows is moving.
A worked example
A site with good content that Google barely indexed.
Ranking problems are frequently not content problems. A site can have genuinely useful pages that search engines never properly reach.
- 01Check Search Console coverage to see which pages are indexed at all
- 02Identify pages blocked by robots rules, noindex tags or canonical conflicts
- 03Fix the internal linking so deep pages are more than four clicks from the homepage
- 04Improve Core Web Vitals so crawl budget is not spent waiting on slow responses
- 05Consolidate near-duplicate pages competing for the same query
- 06Resubmit, monitor indexation, then optimise the content that now has a chance to rank
What you get
Visibility you own, plus demand you can switch on.
Organic search is one of the few marketing assets that appreciates. Paid search is one of the few that responds immediately.
Traffic with intent behind it
Visitors arriving from search have stated what they want. That makes them easier to convert than any interruption-based channel.
A cost base that improves
As organic rankings take hold, more of your demand arrives without a per-click cost, reducing dependence on ad spend.
Technical foundations that last
Speed, crawlability and structure benefit every future page, campaign and content piece published on the site.
Local discoverability
Appearing in map results and local searches across Petaling Jaya, Klang Valley and wider Malaysia, where purchase intent is highest.
Immediate coverage from paid
High-intent keywords covered from day one, including terms that are too competitive to rank for organically in the short term.
Clear monthly reporting
Rankings, impressions, click-through, traffic and conversions—reported against the terms that matter commercially, not vanity keywords.
Search is no longer only ten blue links.
AI assistants now answer directly
People increasingly ask ChatGPT, Gemini or an AI overview instead of clicking through results. Being cited requires being clearly readable.
Structure helps machines understand
Semantic HTML, clean headings, FAQ content, internal links and structured data give AI systems clearer context about what you do.
Clarity beats keyword density
Content written to answer a real question directly performs better with both search engines and AI systems than content written to hit a keyword count.
No one can guarantee citation
AI visibility cannot be bought or promised. Strong technical and content foundations improve the odds of being understood and referenced.
Why Rechner
We build the websites too.
SEO informed by development
Because we build websites, technical recommendations come with an understanding of what implementing them actually involves.
Content people who can write
Our communications team produces content that reads well and answers the query, rather than keyword-stuffed pages nobody finishes.
Organic and paid planned together
We use paid search data to identify which keywords actually convert, then prioritise organic effort against those terms.
Migration risk taken seriously
URL mapping, redirects, metadata and indexing are planned before a rebuild goes live—not diagnosed after rankings drop.
Honest reporting
We report on commercial keywords and conversions. Ranking first for a term nobody searches is not a result worth celebrating.
Technology & architecture
Measured properly, or not at all.
Search work runs through Google Search Console, GA4, Google Tag Manager, Google Business Profile and Google Ads, supported by crawling and rank-tracking tools.
Before optimising anything, we verify that conversion tracking reflects real business actions—form submissions, calls and WhatsApp enquiries—because optimising against bad data makes things worse confidently.
Fix the measurement first. Everything after it depends on the numbers being true.
Local SEO
For many Malaysian businesses, the map pack matters more than page one.
Someone searching for a service nearby is often ready to act. Google Business Profile optimisation, consistent business information, categories, photos and reviews frequently deliver faster commercial returns than broad national rankings.
Complete profile. Consistent details. Real reviews. Local landing pages.
What to be wary of
Guaranteed rankings are a warning sign.
No agency controls Google’s algorithm, and anyone promising a specific position is either targeting terms with no competition or planning tactics that risk a penalty. Sustainable SEO is unglamorous, technical and cumulative.
Where should you start?
An audit first. Until we know what is technically blocking the site and which keywords have commercial value, any optimisation work is guesswork.
From there, most programmes fix technical issues, optimise the highest-value existing pages, and run paid search alongside to generate leads while organic builds.
A good SEO audit answers
- Which pages are actually indexed
- What is blocking crawlers
- Which keywords have real intent
- Where competitors are winning
- How fast the site really is
- Whether conversions are tracked correctly
- What to fix first for the biggest gain
Frequently Asked Questions
What is the difference between SEO and SEM?
SEO improves your website’s unpaid, organic rankings over time through technical, content and authority work. SEM covers paid search ads that appear immediately for chosen keywords. Rechner manages both as a combined strategy.
How long does SEO take to show results in Malaysia?
Meaningful organic ranking improvements typically take three to six months, depending on your site’s starting condition, competition and how much content work is needed. Paid search can drive qualified traffic immediately while SEO builds.
How much does SEO cost?
It depends on the size of the site, the technical condition it is in, the competitiveness of your keywords and how much content production is required. We scope after an audit rather than quoting a flat package upfront.
Can you guarantee first page rankings?
No. No agency controls search algorithms, and guaranteed-ranking promises usually involve uncompetitive keywords or tactics that risk penalties. We commit to the technical work, content quality and reporting transparency instead.
Do you optimise for local search in Malaysia?
Yes. We manage Google Business Profile optimisation and local SEO so businesses appear in local map and search results across Petaling Jaya, Klang Valley and wider Malaysia.
What is AEO or GEO, and do I need it?
Answer Engine Optimisation and Generative Engine Optimisation refer to being readable and citable by AI assistants and AI-generated answers. In practice the foundations overlap heavily with good SEO: clean structure, crawlable text, clear answers and structured data.
Will changing our website hurt our rankings?
A migration can damage visibility if URLs, redirects, metadata and content are not handled carefully. We plan those elements before launch to reduce risk, though no agency should promise rankings will never fluctuate.
What platforms do you run paid search campaigns on?
We manage Google Ads and Meta Ads campaigns, targeting high-intent keywords and audiences to generate qualified leads rather than raw traffic volume.
Do we need to publish blog content for SEO?
Not always. Many businesses gain more from fixing technical issues and improving existing service and location pages first. Content becomes important when you need to rank for research-stage queries your service pages cannot address.
Can you fix an existing site, or do we need a new one?
Usually we can improve the existing site. A rebuild is only worth recommending when the platform itself is the limiting factor on speed, structure or maintainability.
Related work
Related service
Is the website itself holding your rankings back?
Website Design & Development covers fast, crawlable, AI-readable builds with the technical SEO foundations included from the start.
Not showing up where it counts?
Let us look at the site first.
Share your website and the terms you want to be found for. We will review the technical condition, current visibility and competitor landscape, then tell you what would move the needle first.