Vertical for Reels, TikTok & Shorts
Framed vertically during the shoot, with the composition and pacing that short-form actually rewards.
Attention is earned in the first two seconds.
Rechner’s in-house design and videography team handles concept to final cut—corporate video, brand identity, event coverage, motion graphics and product photography.
Kept in-house rather than outsourced, so creative direction, brand consistency and turnaround stay under one team’s control.
Why in-house matters
Most creative problems are actually coordination problems.
When the strategist, designer, videographer and editor work for four different companies, every revision passes through a chain of briefs. Detail is lost, timelines stretch, and the final cut only approximately resembles what was agreed.
Our creative team sits together. The person who developed the concept is in the room when it is shot and involved when it is edited—which is why the output tends to match the intention.
What that changes
- Faster turnaround
- Fewer revision rounds
- Consistent brand treatment
- Direct communication
- Coordinated shoot days
- One point of accountability
- Assets that match the campaign
What we shoot & design
The work businesses usually need produced.
Some of it is a set-piece production. Much of it is the steady volume that keeps channels running.
- 01
Corporate & brand video
Company profiles, capability films, recruitment videos and executive messages that need to look credible to clients and investors.
- 02
Product & promotional video
Launch films, demonstrations, testimonials and campaign assets built around a specific commercial message.
- 03
Event photography & videography
Launches, conferences, press events and corporate functions, with fast turnaround on highlight reels and photo galleries.
- 04
Brand identity & graphic design
Logo systems, visual identity, brand guidelines, marketing collateral, packaging and presentation templates.
- 05
Motion graphics & animation
Explainers, animated logos, data visualisation and title sequences for the ideas that are hard to film literally.
- 06
Social media creative
The ongoing volume of graphics, short-form video, vertical cuts and ad creative that campaigns consume continuously.
Formats & delivery
One production, every format it needs to appear in.
A widescreen film cropped into a vertical afterwards usually looks like exactly that. We plan for the platforms upfront.
Widescreen for web & YouTube
The full-length cut for your website, presentations, YouTube channel and events.
Cutdowns for paid campaigns
Six, fifteen and thirty second variants built for ad placements and creative testing, not trimmed as an afterthought.
Subtitles & captions
Burned-in or supplied as files, in the languages your audience reads—most social video is watched without sound.
Stills from the same production
Photography captured alongside the video, so campaign imagery and film share the same look.
Print & collateral
Brochures, banners, packaging and event materials prepared to production specifications.
How we work
Concept, produce, edit, deliver.
The planning stage is where budget is saved. A clear concept and shot list prevents the expensive discovery that something is missing after the crew has left.
- 01
Concept
Develop the creative idea around your brand, message and audience—including script, storyboard, shot list and treatment.
- 02
Produce
Shoot with our in-house team: crew, direction, lighting, sound and on-set coordination handled without outsourcing.
- 03
Edit
Edit, colour grade, sound mix, add motion graphics and subtitles, then refine through structured revision rounds.
- 04
Deliver
Supply platform-ready assets in the aspect ratios, formats and specifications each channel actually requires.
A worked example
One shoot day, a quarter of content.
The costly part of video is rarely the editing—it is assembling crew, talent, location and equipment. The efficiency comes from planning what else can be captured while everything is already in place.
- 01Plan the primary deliverable first—the corporate film or campaign hero
- 02Add interview segments that can be cut into standalone short-form pieces
- 03Shoot vertical variants on the day rather than cropping horizontally later
- 04Capture stills during set-up for social, web and press use
- 05Record B-roll deliberately, as a library for future edits
- 06Deliver the hero film, plus a quarter of social cuts, from a single production
What you get
Assets that look like they came from one company.
Visual consistency across every touchpoint does more for perceived credibility than any single expensive production.
Creative that matches the concept
Because the team that developed the idea is the team that shoots and edits it, less is lost between stages.
Faster turnaround
No waiting on external production schedules or chasing freelancers between the shoot and the first cut.
Brand consistency
Colour, typography, tone and treatment stay coherent across video, social, print and web.
Platform-ready delivery
Assets arrive in the formats and ratios each channel requires, so nothing needs reworking before it can run.
Better value per shoot day
Planning multiple deliverables into a single production spreads the fixed cost across far more usable content.
Creative built for the campaign
Assets designed with the media plan in mind, because the team running your campaigns sits alongside the team producing them.
Video is now the format most channels reward.
Social platforms prioritise it
Short-form video consistently receives more distribution than static formats across Meta, TikTok and LinkedIn.
Ads need creative volume
Paid campaigns burn through creative. Testing and refresh cycles require variants, not a single hero asset.
It carries what text cannot
Scale, craft, atmosphere and the people behind a business are difficult to convey convincingly in writing.
Most of it is watched silently
Which is why subtitles, opening framing and visual clarity in the first seconds decide whether it gets watched at all.
Why Rechner
Creative that knows where it will run.
Production stays in-house
Concept, shoot, edit and delivery handled by our own team rather than a rotating cast of freelancers.
We also run the campaigns
Our media buyers tell us which creative is converting, and that feedback goes straight into the next production.
Comfortable with corporate settings
Press events, executive interviews, factory floors and launch functions—environments where you get one take and cannot reset the room.
Design and video together
The same team handles the identity, the collateral and the film, so the visual language stays coherent across all of it.
Planned for volume, not just the hero
We scope productions to yield the ongoing content your channels need, not a single film that has to last a year.
Technology & architecture
Production, properly resourced.
Shoots are supported with professional camera, lighting and audio equipment, with crew scaled to the production—from a single-camera interview through to multi-camera event coverage.
Post-production covers editing, colour grading, sound mixing, motion graphics, subtitling and delivery encoding to each platform’s specification.
The equipment matters less than the planning that decides what to point it at.
Event coverage
Some footage cannot be re-shot.
Launches, press conferences and corporate functions happen once. We plan coverage in advance—key moments, speaker positions, backup audio, and what needs to be delivered quickly while the event is still newsworthy.
Same-day highlights. Full edit after. Stills for press within the news cycle.
On budget
Scope drives cost more than duration.
A two-minute film with three locations, talent and a full crew costs considerably more than a ten-minute interview piece. Crew size, shoot days, locations, talent, animation complexity and revision rounds are what move a quotation—not the length of the final cut.
Where should you start?
With the job the video has to do. A recruitment film, a product demonstration and a brand piece look nothing alike, and trying to make one asset serve all three usually satisfies none of them.
Once the objective and the placement are clear, the format, length and production scale follow from it.
Before a shoot we confirm
- What the asset must achieve
- Where it will be published
- Who appears on camera
- Locations and access
- Every deliverable needed
- Required aspect ratios
- The deadline it must meet
Frequently Asked Questions
Is video production handled in-house?
Yes. Our in-house creative team handles concept-to-delivery—scripting, filming, editing and final output—without outsourcing to third-party production houses.
How much does corporate video production cost in Malaysia?
Cost depends on scope rather than final duration: number of shoot days, crew size, locations, talent, animation complexity and revision rounds. We quote after understanding what the video needs to achieve and where it will run.
How long does a video project take?
A straightforward interview or event edit can be delivered within one to two weeks. A scripted corporate or campaign film with multiple locations typically runs four to eight weeks from concept through to final cut.
What kind of design work does Rechner produce?
Brand identity design, marketing collateral, social media creative, motion graphics, packaging, presentation templates and product photography, tailored to each client’s visual identity.
Can you cover corporate events?
Yes. We provide event photography and videography for launches, conferences and corporate functions, with fast turnaround on highlight reels and photo galleries while the event is still newsworthy.
Do you format videos for different social platforms?
Yes. We deliver assets pre-formatted for the platforms you will use, including vertical cuts for Instagram and TikTok and widescreen versions for YouTube and web—framed during the shoot rather than cropped afterwards.
Can you work with our existing brand guidelines?
Yes. We work within established brand guidelines where they exist, and can develop or extend them where the current identity is incomplete or inconsistent.
Do you provide subtitles and multilingual versions?
Yes. We produce subtitles and captions in English, Bahasa Malaysia and Chinese, which matters because most social video is watched without sound.
How many revision rounds are included?
We agree the number of rounds during scoping, typically two on the edit. Approving the script and storyboard before the shoot is what keeps revisions manageable.
Related service
Need the creative to be working, not just made?
Digital Marketing puts the assets in front of the right audience and reports on which creative is actually converting.
Have something to produce?
Tell us what it needs to do.
Share the objective, the audience, where it will run and the deadline. We will recommend the format and production scale that fits—and what else is worth capturing while we are there.